Twenty years ago, an American political scientist named Joseph Nye proposed the concept of soft power. “Soft power” is a set of cultural, economic and ideological values that allows states to influence other countries, or even the entire planet. Clear examples of soft power are jeans, Coca-Cola, rock and roll and Hollywood’s Dream Factory, which account for the cultural dominance of the United States throughout the world and even contributed to the collapse of the socialist bloc.
Artezio CEO and Chairman of RUSSOFT, Paul Adylin, is convinced that support for Russian software companies by the state is insufficient, making their products less competitive.
What is the purpose of the Roadshow? What goals and objectives did the organizers have in mind? And what results are expected?
The main goal of the project is to show students - both in primary and secondary education - how HP and Microsoft products change the process of acquiring new knowledge...
A recent example of software-related troubles at RBS described in this Computing Magazine article is a good illustration of the GIGO principle (“garbage in, garbage out”). If you have a mess on your hands, outsourcing it won’t solve the problem. Outsourcing...
In business one should be prepared for several differences. Firstly Russian management is far more hierarchical than modern western practices. That is, when managing teams in Russia the consultative approach can be rather confusing and can even be the subject of mirth. You may not get “buy in,” for an idea particularly if is abstract or people focused. You are far more likely to be managing teams that react more effectively to a stronger and more autocratic management approach, with more concrete shorter term goals.
Российским читателям и партнёрам
IT as Russian Soft Power
Twenty years ago, an American political scientist named Joseph Nye proposed the concept of soft power. “Soft power” is a set of cultural, economic and ideological values that allows states to influence other countries, or even the entire planet. Clear examples of soft power are jeans, Coca-Cola, rock and roll and Hollywood’s Dream Factory, which account for the cultural dominance of the United States throughout the world and even contributed to the collapse of the socialist bloc.
State Support of the IT Industry Abroad
Alan Tolparov on HP Education Roadshow
Outsourcing chaos begets more chaos
David Webb on Russian Culture and Business
In business one should be prepared for several differences. Firstly Russian management is far more hierarchical than modern western practices. That is, when managing teams in Russia the consultative approach can be rather confusing and can even be the subject of mirth. You may not get “buy in,” for an idea particularly if is abstract or people focused. You are far more likely to be managing teams that react more effectively to a stronger and more autocratic management approach, with more concrete shorter term goals.
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